The Water Innovation Awards 2008 turned out to be successful for the Dutch mineral water brand Sourcy, owned by Heineken subsidiary Vrumona. The brand presentation of Sourcy, created by Claessens Product Consultants, was awarded Bronze in the category Best Bottle in PET. The Sourcy Plus proposition, a range of mineral waters with a minimal addition of natural fruit aromas, was developed to bring Sourcy from a strong position in the off-trade to the on-trade.
Claessens Amsterdam developed a brand presentation for this new flavoured range. The transparency and tight lineation of the PET bottles emphasise the purity of the product. The main bottle shape, resembling a traditional jenever bottle, refers to Sourcy’s Dutch origin. And a small visual fruit element in combination with a line ‘with a hint of …’ subtly reflects the minimal flavour addition.
