3D is hot. While the development of packaging used to focus primarily on graphic design, in recent years a redesign with no consideration given to structural design would be almost unthinkable. Nowadays 3D seems to be leading the way in design development.
This article introduces a method developed by Claessens Product Consultants to relate product values to 3D form features.
A case about Bols Vodka shows how a distinctive appearance can underline and reinforce the desired market positioning and also stay within the limits of acceptable design.
The Dutch Heineken subsidiary Vrumona launched a new brand presentation for Crystal Clear.
Both bottle and label design were developed by Claessens Product Consultants.
Read more in the full text article.
Vichy launched a new bottle and label design for its Vichy Classique brand developed by Claessens Product Consultants.
Read more in the full text article.
