Yarpivo is the third beer brand in the Russian mainstream segment. Because of tight advertising restrictions, packaging innovations became vitally important on the Russian beer market. To act on this, Baltika Breweries and Claessens Product Consultants from Amsterdam renewed the brand presentation of the complete Yarpivo line.
The shelf value of the presentation is reinforced by emphasizing the well-known graphical main shape of Yarpivo. The Yarpivo variants are clearly communicated by using this main shape as a link and colour variations as a differentiating element. Besides this the overall presentation has become more contemporary and qualitative. The Russian packaging website Upakovano published an news item about the redesign which was introduced in April 2008 :
Last April Claessens Product Consultants redesigned the Alivaria brand. Alivaria is a prestigious high quality beer brand owned by the Olivaria Brewery.
The brewery is the oldest Belarus brewery (since 1864) and now a part of the Carlsberg Group. Download the PDF to read the Russian article as published on the Olivaria website.
