Ya Dessert awarded ‘Highly Commended’ for Best Packaging Innovation. Claessens Product Consultants developed a brand presentation for the smoothies of Ya Dessert. The design participated successfully in the Beverage Innovation Awards 2008.

It was awarded ‘Highly Commended’ in the category for Best Packaging Innovation. By using an innovative sleeving technique the premium image of the brand is clearly stressed. Furthermore the tastefulness of the existing Ya brand is communicated, as well as the positioning of the smoothie based on product innovation, convenience and enjoyment.

As it is the first smoothie introduction on the Russian market, the brand presentation is highly important in explaining the product innovation. It therefore clearly communicates the smoothie concept of blended fresh fruits.
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