Imperial Tobacco is leading the Roll Your Own segment worldwide. Drum is one of their key brands, sold in over 45 markets of which the Netherlands are most important.
In this market, similar to the trend in Factory Made Cigarettes, consumers are switching to value propositions. Imperial Tobacco decided to introduce a value offer ‘Drum Economy’ to prevent these consumers from switching to other brands. Claessens|Cartils from Amsterdam developed a brand presentation for Drum Economy with a modern look appealing to the young adult smoker.
Drum Economy is available in ‘Half Zwaar’ and ‘Zwaar’ varieties and is sold in all retail channels in The Netherlands.
A new brand of high-quality olive oil has been introduced on the Dutch market. On the 7th of November 2008, Prorieta Di Doorten launched the brands San Mauro and Colline di San Mauro. These olive oils are based on an old roman recipe; a cold pressing within 24 hours after harvest, produced from the olive trees of the well-know Sabina region north of Rome.
Inspired by the origin and authenticity of these new product developments, Claessens|Cartils created the corporate name, names of the brands, logos and brand presentation, as well as secondary packaging. The brand name originates from the small street at which the domain is located, whereas the icon depicts a castle on the Sabina hills.
The presentation emphasizes the absolute class, contemporary nature and high-quality of the products and underlines the authentic brand character of San Mauro.
More information: www.oliosanmauro.com
