Claessens|Cartils developed an evolutionary redesign which fitted Pago’s new brand positioning of being the ‘truly outstanding liquid fruit treat’.
Both label and logo has been restyled to become more stylish, modern and premium and also to retaining emphasise on the naturalness and authenticity of the fruit juice brand.
A new ‘look’ to support Pago in becoming the world’s leading premium fruit juice brand. Download the PDF file to read the full text article as published in Beverage Innovation of December 2008 – January 2009.
