Anheuser-Busch InBev Russia, part of the world’s leading brewing companies, launched Brahma in a new vivid can design stressing the original Brazilian character of the brand. Claessens|Cartils developed this bright aluminium can with a matte coating to create the extra tactile sense connecting to the world of Brahma.

The intense red and yellow are characteristic for the brand and modified for the can design. Furthermore, the curved lines of the logo together with the dancing movements strengthen the positive and dynamic image, at the same time creating an atmosphere of a Brazilian summer beach party.

“Brahma is not just a brand it is a style of bright and dynamic life, - says Brahma’s brand manager Alexander Prokofiev. – We are glad that with this Brahma can our consumer will get a handy and original package for the hot meeting with the summer”.