Viceroy is a leading international brand within the 
British American Tobacco portfolio, selling in over 40 countries with Poland as one of its key markets.
As Poland has a large market for Super Slim cigarettes, British American Tobacco sees opportunities to successfully extend the Viceroy range with a new Super Slim variant. ClaessensCartils was challenged to develop a brand presentation which was in line with Viceroy King Size, yet noticeably underlining the product intrinsic differences. As a result, the new Viceroy Super Slim brand presentation has become a modern, strong, dynamic design, showing a unique face while safeguarding family resemblance.
New York, formerly known as New Amsterdam, celebrates 400 years-anniversaries
Different activities are planned to celebrate that 400 years ago explorer Henry Hudson established a settlement in Manhatta (Manhattan). His ship, the Halve Maen (the Half Moon), left the harbour of Amsterdam a couple of months earlier to find a short-cut to South-East Asia.
On Friday September 4th, the New Amsterdam Village was opened in central New York. Until September 14th, this is the place where tradition and innovation in agrarian production and trade play key roles. The Dutch village consists of a windmill and twelve traditional canal side houses with shops that offer typical Dutch products. From production of wooden shoes and glassblowing, to ‘poffertjes’ (tiny pancakes), flowers, bulbs, and of course cheese! Obviously, Old Amsterdam (see New Old Amsterdam, posted January 6th, 1996) was present.
On September 4th, the Dutch ambassador in the United States, Renee Jones-Bos, and Commissoner Adrian Benepe cut the first Old Amsterdam / New Amsterdam cheese and therewith opened the New Amsterdam Village.
http://oldamsterdam.nl/nieuws_detail/opening_new_amsterdam_village/
New striking bottle and label design for Tyan Shan
Leading brewery Efes Kazakhstan launches the revolutionary redesign of Tyan Shan lager. This remarkable brand presentation by Claessens|Cartils underlines the new invigorating positioning.
The new design centralises the Tyan Shan mountain scenery. Both the strong glass embossment and the label die cut emphasise this theme. The bottle in itself shows pride by its clearly present shoulders, and refreshment through its transparent green colour. The amount of white in the label, combined with the brand colour blue, supports the latter even more. The brand impact is strongly increased by adapting the logo shape and contrast.
