De Kuyper launches the very first XO Cherry Brandy, making it the finest Cherry Brandy in the world. Claessens|Cartils’ design was inspired by the original art deco style of De Kuyper’s Cherry Brandy bottle produced in the 1920’s.
Only a small batch of this very rare Cherry Brandy has been produced and is available at duty free and at Harvey Nichols in London, the famous international luxury lifestyle store.The bottle is presented in a two piece gift box, also developed by the agency.
On October 1st SAB Miller festively introduced the new look of Castle Lite. This brand holds a No.1 position in the South African premium beer segment.
Claessens Cartils developed an evolutionary redesign with the main challenge to increase the premium feel and to position Castle Lite more independently from its mother brand Castle Lager.
The new packaging underlines the new brand positioning of COLD REFRESHMENT, especially by means of a snow-castle symbol which changes colour when the perfect drinking temperature is reached.
To underline the new look and feel, Claessens Cartils also created the LITE brand device which is now being used as the main communication tool during introduction.
On behalf of Cartils London, Christiaan Huynen joined editor of magazine The Spirits Business Patience Gould, International Beverages Regional sales director Rajiv Bhatia, and master distiller and managing director of Zuidam Distillers Patrick Van Zuidam, to judge the 2009 Travel Retail Masters Awards.
All entries, consisting of Rums, Cognacs, Scotch Whiskys, Armagnacs, Liqueurs, and Vodkas were judged in two separate categories. The spirits could win Master awards not only for the detail and precision put in their packaging design but also for their quality and smoothness in taste.
The reward of seven Master, sixteen Gold and no Silver awards in the taste category underlines the excellence in quality the entries had to offer this year. The Macallan 1824 Collection was at the for-front by receiving a Master and two Golds.
However, the big winner of the day was the cognac Dupuy XO Tentation that prevailed in the Design & Packaging category by winning the only Master award. The judges praised in particular the meticulous attention to detail that was used, such as the cap which fitted with exact precision – only one twist was needed. The Macallan 1824 Collection was also praised for its outstanding designs and was awarded a Gold and two Silvers.
Download the PDF for the article as published in The Spirits Business.
