A New Modern Blenders Pride for a New Modern India
Pernod Ricard’s Blenders Pride is India’s leading premium admix whisky. Its popularity is due to its exceptional quality and uniqueness in taste; a blended whisky of imported scotch malts and select premium Indian grain spirits. Blenders Pride is the only premium whisky from India made from grain spirit, whereas others are made from molasses.
In recent years India has emerged into a new successful, confident, economically independent and lifestyle conscious India. Claessens Cartils was asked by Pernord Ricard India to redesign the bottle and brand presentation of Blenders Pride to fit this new India.
The new bottle, label presentation, as well as the new gift box are a more contemporary presentation, signaling premiumness, style, and success, whilst keeping the core values of the brand alive. Making Blenders Pride the brand of choice for young successful individuals, with a discerning taste and a lust for the bohemian lifestyle.
Sustaining tobacco brand identities in an increasingly restricted environment
How can a brand identity be maintained in a restrictive environment? Due to marketing bans the brand packaging itself has become important to experience a brand. For the tobacco category this is specifically so. In the March issue of Tobacco reporter Claessens|Cartils gives insights in the backgrounds of branding and introduces a frame of reference to reinforce brand presentations. Tools are evaluated that can be used to create a brand presentation that underscores a brand’s personality while complying with regulations.
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