Yarpivo is the third beer brand in the Russian mainstream segment. Because of tight advertising restrictions, packaging innovations became vitally important on the Russian beer market. To act on this, Baltika Breweries and Claessens Product Consultants from Amsterdam renewed the brand presentation of the complete Yarpivo line.

The shelf value of the presentation is reinforced by emphasizing the well-known graphical main shape of Yarpivo. The Yarpivo variants are clearly communicated by using this main shape as a link and colour variations as a differentiating element. Besides this the overall presentation has become more contemporary and qualitative. The Russian packaging website Upakovano published an news item about the redesign which was introduced in April 2008 :