Claessens|Cartils developed an evolutionary redesign which fitted Pago’s new brand positioning of being the ‘truly outstanding liquid fruit treat’.
Both label and logo has been restyled to become more stylish, modern and premium and also to retaining emphasise on the naturalness and authenticity of the fruit juice brand.
A new ‘look’ to support Pago in becoming the world’s leading premium fruit juice brand. Download the PDF file to read the full text article as published in Beverage Innovation of December 2008 – January 2009.
Ya Dessert awarded ‘Highly Commended’ for Best Packaging Innovation. Claessens Product Consultants developed a brand presentation for the smoothies of Ya Dessert. The design participated successfully in the Beverage Innovation Awards 2008.
It was awarded ‘Highly Commended’ in the category for Best Packaging Innovation. By using an innovative sleeving technique the premium image of the brand is clearly stressed. Furthermore the tastefulness of the existing Ya brand is communicated, as well as the positioning of the smoothie based on product innovation, convenience and enjoyment.
As it is the first smoothie introduction on the Russian market, the brand presentation is highly important in explaining the product innovation. It therefore clearly communicates the smoothie concept of blended fresh fruits.
Read more in the full text article. download
