Since 1860 the Alberti family has guarded the secret of an ancient recipe, handed down from father to son. It is here in Benevento that the oldest Italian liqueur, well known all over the world is produced: Liquore Strega. They also produce a more premium variant: Strega Riserva. This is a particularly valuable product, purposely aged for many years in oak vats.

Strega Alberti asked Claessens|Cartils to develop a luxury box for their Strega Riserva, which is often purchased as a gift given its high quality level and notoriety. This resulted in an elegant and valuable gift box, made of unique material with the look and feel of expensive reptile leather and an elegant scratch-resistant gloss finish and fashionable colour, finished with a golden hot-stamp. The result is a gift box with strong shelf impact and high instant appeal.

De Kuyper launches the very first XO Cherry Brandy, making it the finest Cherry Brandy in the world. Claessens|Cartils’  design was inspired by the original art deco style of De Kuyper’s Cherry Brandy bottle produced in the 1920’s.

Only a small batch of this very rare Cherry Brandy has been produced and is available at duty free and at Harvey Nichols in London, the famous international luxury lifestyle store.The bottle is presented in a two piece  gift box, also developed by the agency.

June 2009, Granette A.S. launched a new spirits line targeting the high price segment of the Czech market in a design developed by Claessens|Cartils. The line consists of 11 different spirits varying from whisky and vodka to slivovice and absinth.

Granette A.S. is a significant Czech spirits producer with a 160 years-old tradition. Until recently, its portfolio mainly contained brands targeting the middle and low price segments. Last year, the company decided to extend its portfolio with a new premium product line under the company brand name Granette. Claessens|Cartils from Amsterdam was challenged to create unity in diversity: a coherent family line in which the different presentations each fitted the category coding of their individual products.

The final result reflects both distinctiveness and family resemblance. A unique bottle shape and bold Granette logo safeguard the family feeling, while the differentiation is supported by specific typefaces for the different product variants, unique colourings and background illustrations.

With this new premium line Granette A.S. again underlines its extensive knowledge of spirit production. Also the company is a step closer to its main objective to service all groups of consumers with a wide range of products.

Alexandrion Grup is a leading, ambitious Romanian distillery with international reputation. Its main brand Alexandrion is a Greek type of brandy. The brand is market leader in Romania and belongs to the top 3 brandy in Greece.

Claessens | Cartils was asked to rejuvenate the brand Alexandrion, consisting of Alexandrion 3 stars, 5 stars and 7 stars. Main objective was to secure market leadership and to implement new legislative requirements in the new presentation. The creative approach was evolutionary, ensuring recognition value for current consumers, whilst attracting new consumers.

Key element in the Alexandrion brand presentation is the Alexander the Great coin. During the design process, this coin has been turned into a qualitative decoration element adding more quality to the very popular brand. Furthermore, the Alexandrion logo was optimised and is used consistently throughout all three variants.

The new design has been successfully launched on the Romanian and Greek market in June 2009.

On October 30th 2008, Groningen staged the festive introduction of the new Hooghoudt jenever presentation developed by Claessens|Cartils, Amsterdam.

This design is the first visual expression of a newly formulated company positioning. It underlines Hooghoudt being a contemporary and Dutch company producing quality liquours. Main objective of the redesign project was to create a clear design structure which could be used to build a consistent outlook of the Hooghoudt liquour assortment. In order to do this, the corporate logo was adapted so that it gained authority and clearly expressed the contemporary character of the company.

As can be seen in the new jenever presentation, this logo is the core of the design structure and will be the main element in all Hooghoudt brand presentations. Following, focus was on reinforcing the Hooghoudt Jonge Dubbele Graanjenever. By adapting different graphical elements and the bottle shape, the brand design gained the necessary authority and authenticity. The new presentation is recognisable for consumers and at the same time has become more surprising and innovative.