On May 13, a new rose wine brand AIX was launched on the French and Dutch markets. This highly qualitative rose wine is made from grapes from the Provence, capital of rose wines, guaranteeing the consumer a tasteful wine of world class.
The brand name AIX comes from an old historic Roman town founded in 123 before Christ. In the Middle Ages, this town fulfilled a political role as capital of the Provence. Nowadays, Aix-en-Provence is a fashionable, artistic city that is well-known among bon vivants.
Claessens|Cartils from Amsterdam together with brand owner Mr. Eric Kurver, created a recognisable brand presentation that, through its simplicity, convinces the consumer of the unique taste and quality of this rose wine from the Provence.
