Claessens Product Consultants will be lecturing at International Branding Conference Hibrand 2008 (24-26 Oktober, Moscow). This year the international Hibrand conference is all about corporate branding. On the 24st of October Claessens Amsterdam Strategy Director Gaston van de Laar will lecture about brand icons as the visual essence of a brand’s architecture. The following points will be covered: International developments in branding and packaging design; Iconisation; Examples of corporate icons and their usage; Examples of brand icons and the value of icons for brand architecture.
Participants of the Hibrand 2008 conference are world leaders of branding, leading Russian agencies, as well as owners and top managers of the biggest and most interesting brands. HiBrand 2007 was named the best conference of the year in Russia, but the sky is the limit. See you at HiBrand 2008!
