Only two weeks after its powerful launch in Switzerland, the new Rivella Yellow is already a huge success. Unlike Rivella Red, Blue and Green, this so-called ‘other Rivella’ is not based on milk~ but on soya serum. Similar to the extraction of milk serum in the days of the Rivella Red introduction (56 years ago), the process to extract serum from soja whey is a pioneer achievement.

So again, for the second time in history, Rivella launched a worldwide innovation. And once more, consumers react extremely positive. They highly appreciate the very light and fresh taste and the absence of artificial colouring or preservatives. Bottle and label design are developed by Claessens Product Consultants and match the new brand positioning of Rivella.

The combination of a dynamic bottle shape and transparent label make the presentation look fresh, light and also adds to a natural and premium look.