New striking bottle and label design for Tyan Shan

Leading brewery Efes Kazakhstan launches the revolutionary redesign of Tyan Shan lager. This remarkable brand presentation by Claessens|Cartils underlines the new invigorating positioning.

The new design centralises the Tyan Shan mountain scenery. Both the strong glass embossment and the label die cut emphasise this theme. The bottle in itself shows pride by its clearly present shoulders, and refreshment through its transparent green colour. The amount of white in the label, combined with the brand colour blue, supports the latter even more. The brand impact is strongly increased by adapting the logo shape and contrast.