Dutch aged cheese in a new brand presentation

Westland Cheese Specialties (the largest privately held cheese producing company in the Netherlands) has asked Claessens Product Consultants to take a critical look at her brand portfolio. After adaptation of the big brands Maaslander and Westlite, it was time to reinforce the Old Amsterdam brand. Claessens Product Consultants from Amsterdam increased the authority and authenticity of the brand presentation and therewith complicated the annoying copying behaviour of third parties. From now on, both the consumer and Westland will be rewarded for their right choice.

 (ArtView, January 1996)