Heineken introduced redesign of market leader Corgon. Claessens|Cartils is the winner of an international pitch organised by Heineken Slovakia on the redesign of Corgon.

The challenge was to create a new appearance for this leading beer brand that would fit its history and quality image. Based on a thorough evaluation of the current design, Claessens|Cartils developed an outstanding redesign of the brand.

The distinguishing characteristics and modernity have been reinforced using the unique shield-shape of the label. Furthermore the visual of Corgon, the legendary Slovak hero and part of the authenticity of the brand, was moved to a more dominant position building on its icon potential.

The redesign has made Corgon more accessible in any kind of occasion.

But above all, its looks fit and reinforce its strong position as market leader and symbol of the national football league.