After the acquisition of Henniez by Nestlé Waters Suisse last year, Nestlé Waters reformulated the positioning of Cristalp into ‘the daily family hydration brand’. In line with this, Claessens|Cartils was asked to create an evolutionary redesign of the Cristalp brand presentation. This redesign was recently launched.

Cristalp offers consumers who highly value their family’s wellbeing an affordable, but high quality water product in the mainstream segment. A modern, joyful, and natural design execution reflects this family healthiness focus, which is reinforced by using the Nestlé Pure Life family symbol. This symbol fits the brand focus, but also safeguards a recognizable link to the mother brand.

The strong execution of the brand name together with the emphasis on the Swiss origin reinforced the impact of the design. Besides the label redesign, a new square PET bottle has been introduced for Cristalp Naturelle 1,5L. This angular shape stresses practical and sustainable characteristics, like less plastic being used and easy to compress. Cristalp is the pure and honest water for daily use!