On May 1st 2009, UzCarlsberg, leading brewery in Uzbekistan, has introduced Sarbast Special in the premium beer segment. Claessens|Cartils developed an outstanding label design for this new sub-brand.

The design clearly reflects the premium brand positioning, while still obviously linking to the Sarbast family. The green glass of the bottle emphasizes the premium feel even more.

The new Sarbast Special is an accessible beer for consumers who really appreciate a high quality beer above status.

By introducing this third member of the Sarbast family, the Sarbast portfolio was extended enabling the brand to attract even more consumers.