By winning the highest award, the 21st edition of the Golden Packaging Awards turned out to be successful for Turk Tuborg Fici beer. The Golden Packaging Awards have been held since 1988.
The objective is to promote Turkish packaging identity worldwide while encouraging domestic manufacturers to be active in the sector and join international contests.
Golden Packaging Awards winners are eligible to represent Turkey in the well known World Star Packaging Awards. The award winning innovative Fici Beer can design is created by Claessens Product Consultants from Amsterdam. Its design implies the concept of draught beer in an original manner by referring to the Argentinian glass (beer mug).
At the same time, it emphasises beer values of refreshment and masculinity together adding to an experience which approaches real draught beer drinking.
